Ashley Hohnstein

Cat & Jack: Back-to-School Catalog

Cat & Jack: Back to School Catalog

Target launched our newest kid's apparel brand, Cat & Jack, in the summer of 2016, and as part of the brand launch, our team designed the Back to School catalog. We took the online lookbook experience, and transformed the stories into a physical catalog that was mailed all over the country.

We were able to add in a few fun details for the physical piece, such as a paper "guarantee badge", photographed embroidered patches and created a product "hang-up" in lieu of the traditional flat lay for the final spread.

My Role: Lead designer, art director

Art Director: Amy Miller
Copywriter: Jesse Gadola
Photographers: Daymion Mardel, Jeff Johnson, and Dane Tashima
ACD: Jesse Lynch
CD: David Hartman