Ashley Hohnstein
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Target Holiday Apparel Packaging

Target Holiday Apparel Packaging

Throughout the holiday season, Target has cozy giftables for every member of the family, but the packaging lacked the festive flair. I worked with Dana Tanamachi to develop a secondary hangtag, and border system for the holiday apparel pieces, and paired it with the most sparkly ribbon available. 

My Role: Art director, designer

Illustrator: Dana Tanamachi
Copywriter: Maggie Whiting
Designer: Jarilyn Fahrendorf
ACD: Ariel Carter
CD: David Hartman