Ashley Hohnstein
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up&up Art Supplies

up&up Art Supplies

Each set of products inside of Target's basics brand up&up is designed to fit within the product category, using a similar design framework. To elevate the products and infuse a bit of style, I illustrated hand drawn patterns, and worked with Collins to create a very strategic color system.

My Role: Illustrator and designer

Designer: Mike White
ACD: Lindsay Fischer
CD: David Hartman

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